It is
September 13th, 1923, that Mister Williot creates this big company situated to Poix-du-Nord ( 59 ). The advertising is very aggressive, going even to compare the competitors with a monkey imitator!
As for figures, the brand will take out only two series:
the animals of the world and the dogs (
see Val de SaƓne).
Concerning this last one, they are there probably the precursors, seen the necessary and consequent means of the implementation of a series of figures.