This series from the 80's consists in 30 flexible white plastic figurines. We found them in pink Malabar balls (see picture).
They represent 5 series driven by the adventures of the character as well a its various attitudes, mostly used for advertising.
For your information, the small character, the sworn enemy of Malabar, the Professor Maboul, and its bird, friend of Malabar, is called Bubble-bubble.