It is September 13th, 1923, that Mister Williot creates this big company situated to Poix-du-Nord ( 59 ). The advertising is very aggressive, going even to compare the competitors with a monkey imitator!
As for figures, the brand will take out only two series: the animals of the world and the dogs (see Val de SaƓne).
Concerning this last one, they are there probably the precursors, seen the necessary and consequent means of the implementation of a series of figures.
The man creates, the monkey imitates
Access to animals
The first version of the dogs by Williot